Oreo Cookie may have been trying to signal a boldly virtuous statement for social justice by proclaiming that “Trans people exist,” but while the message struck a chord with some, it fell flat with many denouncing it as a PR move.
Left-wing and right-wing observers alike also agreed that Thursday’s three-word Twitter message by Oreo, a unit of snack food behemoth Mondelez International, was all about marketing – not a heartfelt campaign for social change. And most were willing to forgive the company’s corporate crassness, rather than give up their iconic cookies.
“Stunning and brave to point out the obvious,” conservative commentator Ian Miles Cheong replied on Twitter. Another observer said, “Thank you for reminding me. I forgot I existed for a second.”
Stunning and brave to point out the obvious.
— Ian Miles Cheong (@stillgray) February 25, 2021
thank you for reminding me i forgot i existed for a second
— cam – selfie📌 (@dreamssroadtrip) February 25, 2021
Jeremy Hambley, who goes by the social media handle TheQuartering, was among the many observers who saw only dollar signs in Oreo’s strategy. “Trans people exist . . . as a marketing tool for corporations,” he said. “There, I finished the sentence for you.”
Trans people exist…as a marketing tool for corporations.There I finished the sentence for you
— TheQuartering (@TheQuartering) February 25, 2021
Political cartoonist Stonetoss Comics agreed, tweeting a picture of an executive asking employees in a meeting room, “How can we appeal to the kids?” The next scene shows one of the stumped employees looking at his smartphone showing a pig in a top hat giving the answer: “Global corporate hegemony says, trans rights.”
Left-wing commenters appeared unsure how to take Oreo’s uncontroversial stand. “Thank you, corporation,” one Twitter user said. “Glad to be validated by a cookie company.” But another quipped that such an interpretation might be presumptuous: “Whoa, woah. Hey, they never said we were valid. They only said we exist. Don’t put the cart before the horse here.”
Whoa whoa hey they never said we were VALID, they only said we exist, don’t put the cart before the horse here!
— erica ||| ヱリカ (@Kangaesugiru) February 25, 2021
Another observer said, “This is a marketing strategy, but cool nonetheless.” Another commenter replied, “Or maybe just speaking the truth. I’ll take it.”
or maybe just speaking truth. i’ll take it
— kc layne (@FITFUNFREE) February 25, 2021
Some observers, such as Canadian writer Karen Geier, tried to catch Oreo on a possible disconnect between its apparently pro-trans words and its actions. “Maybe pay for some trans health care,” Geier said.
Maybe pay for some trans healthcare
— I’m Cold, Bitch Li’l 🌲listen to @onbeliefpod (@karengeier) February 25, 2021
One of the few seemingly angry reactions was apparently sarcastic, from a Twitter user known as Italian-American Advocate. “Cutting open my gut and removing the cookies I had for breakfast and lunch – I have no stomach for politics,” he said.
Cutting open my gut and removing the cookies I had for breakfast and lunch. I have no stomach for politics
— Italian-American Advocate (@TheEpicDept) February 25, 2021
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